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Clockwork builds branded companies in the home services market with a laser focus on superior customer service and technical knowledge.
In the past century, many corporate successes were achieved by offering the customer timesaving innovations brought to them by well thought out branded businesses. Frequently, these businesses developed in highly fragmented markets or through technological advances. Clockwork will capitalize on both.
Domino's Pizza (delivery in 30 minutes or it's free); Blockbuster Video (broad selection and convenient location); and Federal Express (when it has to be there by 10 a.m.) are examples of branded services that cut through the clutter of fragmented markets by offering the consumer timesavings through excellent operating systems. Automobiles, airplanes, computers and the Internet offer technology advances, saving the consumer time.
Clockwork, with its branded HVAC offering - One Hour Air Conditioning® ("Always on time or you don't pay a dime"®), Benjamin Franklin Plumbing® ("The Punctual Plumber"™) and Mister Sparky® ("America's On-Time Electrician"®), offer the consumer ON-TIME delivery of service or they don't pay. This offer can be met because of systems, culture and technology. None of the more than 80,000 small "mom and pop" shops in HVAC, electrical and plumbing sectors have been able to provide this service.
By advertising this branded message, we own the mental real estate surrounding ON-TIME service in the customer's mind. First for HVAC and plumbing, then electrical, and now roofing, but eventually for swimming pool service, home painting, locksmiths, garage door installation, glass repair . . . .
It's about the PLAN
It's about BRAND
It's about HOME PROTECTION
(respect, service excellence, safety and security, courtesy, family)
It's about TECHNOLOGY
It's about PEOPLE (customers, employees, investors, management)
It's about SUCCESS
It's about TIME
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